Arus: Ask any AI

Instant, accurate answers to shoppers' product questions — grounded in your own product data.

Already installed? Open the app from your Shopify admin under Apps.

Automatic product knowledge bases. Generate FAQs and specs from a product's existing content. Index one product, a collection, or your whole catalog, with re-indexing when details change.
An AI widget in your theme. Add the Ask Any AI block in the theme editor and style it to match your store. Shoppers can chat in the widget or carry their question to ChatGPT, Claude, Perplexity, or Grok.
See what shoppers ask. Review conversation transcripts, set predefined questions per product, and track widget usage from the dashboard.